Por que Harvard? Além de ser a pioneira a usar o Case Method, é a mais prestigiada instituição de ensino de administração de empresas nos EUA, que tem um farto material para educadores conectada a outras importantes universidades do mundo, com uma extensa coleção de cases formada ao longo de mais de 95 anos cuja lista de cases dos associados pode ser vista ao final da página. Veja o vídeo abaixo:
Nesta página reuniremos o conteúdo desta solução estratégica sobre o ensino via Case Method como é feito na Harvard Business School desde 1920. Essa forma lúdica de ensino começou, na verdade, em 1870 na faculdade de direito de Harvard, quando o então diretor objetivava diminuir e peso das longas e cansativas aulas teóricas apresentando ensaios práticos aos alunos, como pode se ver na história da Revista de Harvard de Set-Out 2003
Havard Business School - Case Method
.Fonte: Harvard Business School - You Tube
Nesta página reuniremos o conteúdo desta solução estratégica sobre o ensino via Case Method como é feito na Harvard Business School desde 1920. Essa forma lúdica de ensino começou, na verdade, em 1870 na faculdade de direito de Harvard, quando o então diretor objetivava diminuir e peso das longas e cansativas aulas teóricas apresentando ensaios práticos aos alunos, como pode se ver na história da Revista de Harvard de Set-Out 2003
A maioria das faculdades brasileiras de administração de empresas quase não têm aulas práticas ou seja, exemplos reais, também conhecidos como cases, para solidificar a aquisição do conhecimento pelos seus alunos, ao contrário do ensino do exterior, principalmente dos EUA.
Com essa solução as faculdades podem dar um conhecimento mais solidificado aos seus alunos e, principalmente, atrair um número maior de estudantes interessados aproximando-se das empresas que têm interesse nos talentos o que significa gerar oportunidades de trabalho.
Com essa solução as faculdades podem dar um conhecimento mais solidificado aos seus alunos e, principalmente, atrair um número maior de estudantes interessados aproximando-se das empresas que têm interesse nos talentos o que significa gerar oportunidades de trabalho.
A solução aqui apresentada operará como uma Central de Cases conectada com sua Biblioteca Dinâmica a disposição de alunos, empresas e faculdades sempre de forma atualizada e com a plataforma da Universidades Corporativas a disposição de escolas e empresas.
Existem 2 livros importantes indicados abaixo que serão traduzidos ficando a disposição das faculdades que aderirem a esta solução.
A seguir uma lista de alguns cases selecionados já traduzidos para o português de empresas brasileiras:
Cases em Português Selecionados
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Cases em Português Selecionados
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1) HBR Guide do Building Your Case Ebook + Tools cuja capa pode ser vista a seguir na imagem abaixo, dentro do retângulo por nós inserido. É importante destacar que trata-se de uma material sob a forma de e-book com suas ferramentas.
2) Teaching with Cases. Um guia prática do ensino com cases seguido da coleção de cases elaborados pelas universidades associadas a Harvard.
Partner Case Collections
For 15 years Harvard Business Publishing has been a major distributor of cases from a number of eminent case-writing institutions. Over the last few years, the HBP collection has grown with the addition of hundreds of cases from multiple content partners. Click on a partner name to see search results for each collection:
| Asia Business Case Center at Nanyang Tech University, Singapore Collaborates with Ivey Business School to develop Asia-focused cases. |
| Babson College More than 100 cases with a strong emphasis on entrepreneurship, general management, organizational behavior, and strategy. The collection does a good job of covering smaller businesses, and many cases reflect a multidisciplinary approach. |
| Berrett-Koehler Publishers A diverse publisher on a wide range of business topics featuring work by academics and consultants alike. |
| Business Enterprise Trust A small group of cases on social responsibility topics. |
| Business Expert Press A rapidly growing collection of short books (most under 200 pages) that gives a reader the basics on the topic and features the work of both consultants and academics. |
| Business Horizons Magazine A large collection of articles from the bimonthly journal of the Kelley School of Business. In addition to general management, popular topics include marketing, operations management, and organizational behavior. |
| California Management Review (CMR) Over 500 articles and cases that often cover three primary areas; strategy and organization, global competition and competitiveness, and Business and Public Policy. |
| Crimson Group, USA Brief, focused cases produced by a collaborative faculty group. |
| Darden School of Business More than 1000 cases from a leading case-producing institution. The Darden collection spans all major disciplines but is notable for the large number of recent cases in Finance and current Industry and Background Notes. |
| Design Management Institute A small set of cases that focus mainly on topics related to industrial design. |
| European School of Management and Technology (ESMT), Berlin, Germany Cases focused on large and midsize European companies. |
| Global Health Delivery / Harvard Medical School A set of cases, each under 20 pages, focused on real issues in global health situations. Available at no cost to registered Premium Educators on our web site, these cases are designed to increase access to training in global health delivery. |
| Harvard Kennedy School of Government Approximately 400 titles that emphasize political and governmental contexts. Many cases are applicable to standard business disciplines, including International Business, General Management, and Strategy, as well as Social Enterprise. |
| HEC Montréal A small set of cases in MIS/Information Technology. |
| IESE Business School, University of Navarra Approximately 80 titles, most focused on European firms, with strong lists in General Management, Marketing, Strategy, and Organizational Behavior. Most come with a Teaching Note. |
| IMD (International Institute for Management Development) More than 200 titles, most focused on European companies, with special emphasis on General Management, Organizational Behavior, and Strategy. Many cases are relatively brief, and most come with a Teaching Note. |
| Indian Institute of Management - Bangalore A small collection of cases on India and surrounding countries. IIMB cases are especially notable for presenting the perspectives of companies and protagonists based in the India region, as opposed to the more common view of Western firms attempting to build businesses abroad. All come with a Teaching Note. |
| Indian School of Business Cases on Indian business from one of the country's most distinguished business schools. |
| INSEAD The INSEAD collection offers over 200 titles, including multiple prize-winners, as well as case studies from the best-selling ‘Blue Ocean Strategy’ series. INSEAD’s case collection presents examples of management challenges from across the globe — Europe, Asia-Pacific, Africa and the Americas. |
| Ivey Publishing More than 1500 titles, nearly two-thirds complemented by Teaching Notes, covering the full range of academic disciplines. Many are focused on Canadian firms, but a growing proportion of titles cover Asia. Many are appropriate for undergraduates. |
| Journal of Information Technology Cases on a range of MIS topics from JIT's regularly published cases journal. |
| Kellogg School of Management, Northwestern University More than 300 titles covering all major disciplines, with a strong concentration in Marketing and many titles in Finance, Operations, and Strategy. |
| McGraw Hill A growing group of cases from this major publisher, that focus on the disciplines of Strategy and General Management. Other topics covered include Organizational Behavior and Information Technology. |
| MIT Sloan Management Review MIT's business journal that specializes on significant trends in management. This collection includes many articles that focus on general management, operations management, and strategy. |
| NACRA Case Research Journal The NACRA collection has more than 50 titles, all with Teaching Notes. |
| Perseus Books A major publisher with large lists of titles and a special emphasis, in part through its Basic Books list, on challenging analyses of contemporary management and economic issues. |
| Princeton University Press One of the premier academic publishing houses with an economics lists studded by Nobel Prize winners. |
| Public Education Leadership Project A group of 30+ cases focused primarily in Organizational Behavior and Strategy. Cases also available in Human Resource Management and General Management. |
| Rotman Magazine More than 200 articles from the University of Toronto's publication spread across multiple topics that include general management, organizational behavior, and strategy. |
| Social Enterprise Knowledge Network (SEKN) These cases in Social Enterprise were developed by member schools in the Latin American Case Consortium. Most cases are available in both English and either Spanish or Portuguese, and nearly all have Teaching Notes. |
| Stanford Graduate School of Business Nearly 1000 titles with special emphasis on modern technology firms, with large lists in Strategy, Marketing, Entrepreneurship, and Supply Chain Management. The Stanford collection also contains many Background and Industry Notes. |
| Thunderbird School of Global Management More than 100 cases, the vast majority complemented with Teaching Notes. The collection emphasizes international business and most are under 20 pages long. |
| Tsinghua University A small, developing collection of materials from a premier business school in China, focused on Chinese companies. |
| UC Berkeley – Haas School of Business A group of cases – all with teaching notes – from the Haas School of Business. Case topics include Entrepreneurship, Strategy, General Management, and more. |
| University of Hong Kong More than 400 titles spanning all major disciplines. Most cases examine Asian businesses, and many are notable for coverage of business-government relations and international and cross-cultural issues. Roughly 80 percent of the cases have Teaching Notes. |
| The Wharton School, University of Pennsylvania Multi-player, online simulations available in Negotiation and Entrepreneurship. |
